E-Commerce provides the following benefits.

Maximizes revenue

• Helps airlines tailor their approaches to maximize online sales
• Provides variety of options to customize offerings dependant on the customer
• Presents a variety of search criteria, including calendars for multi-day shopping and priced availability displays (in conjunction with SITA Airfare Shop)

Reduces costs (Online bookings are significantly less expensive than ones made via a call centre or GDS)

• Connects directly to your reservation and e-ticketing system, eliminating GDS distribution fees
• Information technology (IT) costs are reduced by optimizing existing SITA resources and experience with hosting large-scale airline applications

Improves customer service

• Enabling customer self-service improves overall customer service and builds brand loyalty
• By allowing users to register on your Website, consumers can securely store their details for future bookings and travel itineraries 
• Consumers can return to your site and change or cancel their bookings

Improves cashflow

• Takes advantage of real-time payment gateway during booking process
• Cash is received faster than traditional methods
• Security is increased, fraud is reduced
• Supports popular payment gateways, including Verisign, BIBIT, PayFlowPro, Ogone and Assist (others can be added upon request)

E-Commerce includes the following features.

• Simple, intuitive booking flow
• Priced availability displays
• Calendar displays for multi-day shopping
• Customer profiles
• Multi-language capability
• Self-service booking management, including online change and cancel of bookings
• Wide range of online payment options
• Graphical seat maps
• Collection of APIS data
• Comprehensive reporting of sales and online activity
• AirlineToAgent (A2A) module enabling travel agents to book directly with your airline

Other features include:

Travel agency direct sales
The A2A module supports direct relationships with travel agents and corporate travel agents. Allowing agents to book direct eliminates GDS distribution fees and builds loyalty. The system makes it simple and convenient for airlines to manage agencies and deploy and manage commission and discount schemes. A2A also provides comprehensive reporting with data export facilities, allowing sales and commission data to be fed into other airline systems.

Online booking modification by customer
Consumers can retrieve, view and modify their bookings online. The system also collects any fees associated with the changes and applies the airline’s rules for booking modifications.

Seat assignment
Shows a graphical view of the aeroplane’s cabin and indicates which seats are available. All seat maps are generated in real-time from the airline’s reservation system.

Real-time site intelligence
Allows airlines to monitor responses to marketing activity and customer booking behaviour with real-time site intelligence, helping airlines track their online strategies. Airlines can leverage customer profile information to support marketing activities.