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SITA rolls out future forward technology innovations and member offers
Location: Barcelona, Spain – 2016 Air Transport IT Summit
26 May 2016

SITA, the IT specialist that is transforming air travel through technology, today rolled out several community innovation demos with an eye toward the future at this year’s Air Transport IT Summit. These forward-looking innovations are part of SITA’s 2016 multi-million investment across five main focus areas to explore new solutions to some of the air transport industry’s most pressing challenges

The five areas are; new baggage tracking capabilities to meet IATA’s Resolution 753; identity management to enable secure and rapid passenger flow through airports; the facilitation of IATA’s New Distribution Capability (NDC); an industry-wide disruption warning system; and enhancing cyber security across the industry. 

Demos showcased included the innovative WorldTracer Ground Delivery Baggage Tracking App which allows airlines to track delayed bags until they reach their final destination and Travel Identity of the Future, a new approach to identity management to enable secure and rapid passenger flow through airports.  The multi-million dollar community innovation investment is over and above SITA’s continued investment in new products. It is aimed at looking further into the future of promising technologies or new ways of doing things that could have a big impact and significant benefit to the air transport community.  

In addition, SITA announced seven new member benefits to enhance nine offers made available in 2015. The offers, exclusive to SITA’s 400 plus members, consist of free trials and attractive terms for services. These include SITA's Mobile Boarding Pass API, which gives airlines flexibility to easily create and distribute mobile boarding passes and SITA's sophisticated baggage services BagConnect and WorldTracer Tablet. Members can also benefit from free consultancy services for SITA's cloud services and Horizon solutions along with preferential terms for messaging services SITATEXT Online and the new MessageIntelligence Archive.

Jappe Blaauw, President of the SITA Council, said: "SITA is a member-driven organization and these offers are designed to offer value and support in the areas that we know our 400 plus members are interested such as improved baggage management, driving the adoption of mobile self-service and taking advantage of cloud services. These exclusive offers will allow our members to quickly evaluate and adopt new and efficient technologies across the air transport industry."

The Air Transport IT Summit, which is attended by more than 400 air transport industry professionals, also provides SITA with the opportunity to recognize its valued members. Working with its air transport industry partners to define next-generation technology for more than 65 years, SITA recognized numerous milestone members including 60 years of partnership with Air Serbia, Middle East Airlines, Pakistan International Airlines and Qantas Airways. And 50 years of partnership with Adria Airways, Arabian Airlines, Libyan Airlines, Meridiana Fly, Saudi Arabian Airlines and United Airlines.


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