The industry's first augmented reality app, MHdeals, uses GPS technology to help passengers find the nearest airports and source the best travel deals from these airports.
MHdeals demonstrated for the first time how airlines could exploit augmented reality commercially, as a new channel to customers for ticket sales.
Jim Peters, Chief Technology Officer, SITA, said at the time:
"MHdeals is an iPhone augmented reality application that uses the GPS to determine your location and display the nearest airports from which you can access great deals. You simply hold the phone in front of you to view the surrounding airports and select one to view flight offers. Passengers can then book their flights through the MHmobile application which SITA Lab developed and launched for Malaysia Airlines last year."