Back to SITA ATI Messaging Journal Q1 2009
SITA ATI Messaging Steering Group
For most of our services, SITA has established customer groups that provide input to us and allow for the exchange of ideas between one another on the short and longer term direction of the service concerned. This is the case for both AIRCOM and airport services, and for SITA application services.
SITA is now creating an ATI Messaging Steering Group (MSG) for Messaging service customers to provide guidance on the service's status and evolution. We intend this opening up of the process to enable SITA and its customers to ensure the service continues to play a crucial role in the industry.
Airlines must have provided their input to a very different SITA when the Messaging service was launched nearly 60 years ago. IATA then ran a Communications Committee that defined the Messaging service standards up to early 2000, and there have since been some groups established to work on specific aspects, but none to look at the overall ATI Messaging service and its environment up until the creation of the Type X working group.
The idea of introducing a user group for the ATI Messaging service has raised the question of how to handle the sheer number and variety of users. But if the group does attract 'too many' participants, it will be proof of the desire to have such a forum, and will be a nice problem to have to manage using 21st century technology - such as blogs - to allow everybody to participate at some level.
The next question is the perspective that the Messaging Steering Group should take on the service - to avoid the group becoming either a SITA marketing event or a technical working group for IT experts. On reflection, we decided that the best way to demonstrate our intentions for the group was to launch the ATI Messaging Journal, showing the level at which we would like the MSG to look at the service.
We propose to hold the first Messaging Steering Group meeting in September 2009, and invite customers to indicate interest in participating by getting in touch with us at messaging.marketing@sita.aero.
We are very conscious that our ATI Messaging service is used by many airline departments and by the ATI partners of each department. We therefore welcome anybody who considers themselves to be a customer of the service to ask to participate so that we can identify if there is a need for the MSG to have breakout sessions focusing on the messaging needs of specific application areas.
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