Regional e-Newsletter NEU Q1 2010
Q1 | February 2010 |
Welcome
Smartphones, with their vast array of rich applications, are becoming increasingly popular. Our research shows that twice as many airline passengers now carry them as did in 2008. The challenge for air transport marketing professionals is to know what applications and functionality will be both profitable and popular with passengers and what will be deemed to be overly intrusive sales and marketing tactics.
Guest columnist - Mike Ambrose
Huge sums of money are invested in anti-terrorist security equipment designed to detect the methods and materials used by terrorists who pose a threat to the safety of air travellers. State policies that prohibit the use of profiling on the grounds that it might be discriminatory are social luxuries that air travellers cannot afford.
SITA
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Information is subject to change without notice. All trademarks ackowledged SITA 2010.
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