Distribution Management

As margins grow thinner, airlines are under continuous pressure to reinvigorate their business models.

SITA Distribution Management solution empowers you to optimize your distribution mix, broaden market reach, streamline customer service and increase revenues.

Distribution Management is part of Horizon, SITA's integrated solutions portfolio of products and services for passenger management and distribution.

SITA know-how

SITA has been supporting airline distribution management needs since 1983 and serves more than 150 airlines globally.

SITA is a neutral provider of solutions. This puts us in a unique position to help you achieve control of your distribution and achieve your desired channel mix.

SITA provides a flexible approach to Distribution Management, which enables you to continuously adapt and upgrade your distribution technology to meet evolving market requirements.

SITA know-how also allows for seamless integration of third-party systems. These are vital to ensure airlines’ business continuity and growth.

Benefits

SITA’s Distribution Management solution provides airlines substantial benefits:

  • Desired balance of business across all distribution channels
  • Managed cost of distribution by reduced reliance on traditional agency/GDS channels
  • Maximize benefits of high volume/yield travellers through third-party distribution channels
  • Direction of business to lowest-cost distribution channels
  • Ensured superior customer management through appropriate service relationships
  • Improved market penetration and competitive agility with tighter relationships between product mix and distribution channels
  • Faster response to changing market conditions

Target objectives

SITA’s Distribution Management solution targets three key business objectives, enabling airlines to achieve success in several areas.

Control your customer

  • Process customers efficiently in all face-to-face and self-service environments
  • Recognize your customer's value and deliver the services they expect
  • Help build long-term relationships and address delivery problems
  • Recognize partners' customers to ensure appropriate delivery of services

Control your distribution

  • Work closely with partners to sell and service ongoing travel
  • Expand the share of lower-cost consumer-direct distribution
  • Provide direct reservations access to 3rd party distributors
  • Use GDS distribution selectively, where it offers value to the airline

Control your business

  • Deliver the right fare through the right channel at the right time
  • Expand sales - improve the bottom line with ancillary revenues from airline services and sales of other airline and ground services
  • Transform data into the business intelligence needed to boost demand and satisfy it
  • Streamline passenger processing, and its costs, through self-service and automation
  • Create major savings through lower distribution costs