How can we improve the flying experience – Tim Grosser, IATA

Wearables such as bracelets and fitness bands are creating new personal data points. But they’re also enabling other permutations to be extracted ... perhaps interesting insights might be created if overlaid with flight data?

Tim Grosser, Head of Digital Transformation, IATA

Tim GrosserIATA predicts a 6.7% growth in passenger traffic this year. At the same time, people are traveling more frequently and across more time zones. How can we make that experience better, providing relevant and timely information and insights back to the passenger?

Wearables such as bracelets and fitness bands are creating new personal data points. But they’re also enabling other permutations to be extracted. We were intrigued by an example from the US: based on existing fitness wearable devices, the epicenter of a minor earthquake in San Francisco was identified based on sleep patterns.

This was crowd-sourced information extracted from data, recording sleep and activity patterns. So perhaps interesting insights might be created if overlaid with flight data?

Skyzen

This year we launched SkyZen, an iPhone app to help passengers enjoy their flight. The app matches wearable data with flight data to provide insights and information back to the passenger. It’s being integrated with the wearable market leaders – Jawbone, Fitbit and Apple Watch.

The app currently records activity and sleep before, during and after a flight to provide insights back to the passenger. Connect to a wearable device, enter your flight number, date and class of travel and the app will present the destination, schedule and actual departure and arrival times. It’ll guide you on your sleep patterns around the flight and then suggest how you can get manage your journey better.

Personal insights

For example, it can alert you to how much (or little) sleep you are likely to get on your journey, door to door.

Or suggest how much exercise you need to take walking the terminal if you’re going to keep to your daily average. Or, conversely, alert you to the distance you’ll need to walk in the terminal.

Of course, SkyZen will not remove jet lag or create the perfect experience, but it can provide personalized insights to help you enjoy a better experience for the journey.

Currently available free for iOS, it will soon be available for Android and will include an expanding raft of functionality through its insight engine.

See also

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We all know that our future is going to be digital and we are constantly thinking ahead, but always according to three principles: any innovation must start from a consumer issue, it must build on real observation and experimentation, and it must include space for both process failure and resolution.
Michel Dulery, Client Service Director, DigitasLBi

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